EP - A DIGITAL MANIFESTO

EP - A DIGITAL MANIFESTO: "In twenty years the creative fee at most magazines has increased approximately 14%. Consider two important facts: during that same period inflation has totaled 80%; and, during that same period our average equipment overhead has risen 1000%. One thousand percent!
When corrected for the rate of inflation, our 1984 creative fee of $350 would now have to equal $630 just to keep us even. Instead, we are receiving just $400 from most magazines, a net loss of $230 per day in relative income. This decline in remuneration is dramatically compounded by our 10-fold increase in equipment costs.
We can no longer afford to allow our clients to determine our course."